Top 10 Digital Marketing Tools for 2018

With a lot of Digital Marketing Training Institute In Pune coming up to train the students in the city but a lot of people forget to understand the power of digital marketing tools everytime. With the growing competition, one should be familiar with Digital Marketing tools that can help their business grow.

If proper tools are not used, you start wondering that even after doing everything why you aren’t able to boost the business. Well, for achieving success using Digital Marketing, a person should be consistent while knowing about all the latest tools that can maximize your business gain from all perspectives.

We have found out some of the best tools that many Digital Marketing Courses In Pune fail to cater.

Here are 10 Best Digital Marketing Tools:

Google Trends

This tool, Google Trends, use real-time search data to help you better know about the consumer search behaviors from time to time. It basically shows how often a specific search term is entered which is relative to the total search volume across different regions of the world, in different languages.

The popularity of the search term is broken down by regions, countries, languages, and cities in the Google Trends graph.

Google Keyword Planner

Google Keyword Planner is one of the top tools that is used for keyword research. This tool helps digital marketers to build new campaigns of Search Network or expand the campaigns that are already existing.

It will help you get an ad group and keyword ideas, competitions, bidding, keywords trend, historical statistics, etc. Google offers this service for free.

Google AdWords

An online advertising service, Google AdWords is developed by Google where you have to pay, as an advertiser, if you want to display short advertising copies to the web users. The system for Google AdWords is partially based on keywords that are determined by advertisers and partially on cookies. Google uses the above characteristics to place your advertising copy on pages that are deemed to be relevant, as per your business and target audience.

Google Analytics

A web analytics service, Google Analytics is offered by Google and is responsible for keeping track and report of the website traffic. Launched in November 2005, Google Analytics has become the most widely used web analytics service on the Internet.

Google Analytics is offered in two additional versions. Google Analytics for Mobile app that gathers usage data from Android and iOS apps and Google Analytics 360 that is targeted at business users.

Facebook Ads

With Facebook Ads, you can choose the type of people or group that you want to reach specifically. This will make your ads more relevant for the people who view them. The result of this will be as per your needs. You get to use a variety of information along with your flexibility and target audience through Facebook Ads tool.

These tools will fetch you awesome results and push your business towards

SimilarWeb

It is one of the best free tools available for getting to know about the basic stuff about a website. SimilarWeb gives you an estimated traffic of a website, what are the sources of that traffic, what are the countries, a basic idea of the keywords that the websites rank for and some other cool stuff.

A premium version of SimilarWeb is also available with more features for competitor analysis. Other tools like SEMrush and Ahrefs are also of great value for the in-depth analysis of any website.

Buzzsumo

One of the best content discovery tools, Buzzsumo offers a wide range of analytics on a specific topic. It lets us know how that keyword or a phrase has received responses from the Social Media. Also, how many engagements that keyword has and which social media channel has provided the most number of engagements.

It is pretty easy to use as well. If you want to see what are the best posts about something just type it in and you will get your answers.

The Premium version of Buzzsumo offers features like backlink analysis, unlimited searches and many more other.

Google Tag Manager

If you have a website and you want to track several activities of the user, you need to place several codes in the header of your public.html.

Now, for 2-3 codes, it’s easy to handle. The management becomes tedious when the number of codes increases. Google Tag Manager is a solution to for this problem. It will help you prioritize which tracking code should run first.

In simple words, you need to put all your codes in Google Tag Manager and a single tag on your website.

MailChimp

MailChimp is often the first newsletter tool that springs to mind for every new website. It allows you to send 12000 emails to 2000 of your subscribers in the freemium version.

The features that MailChimp provides includes Geo Tracking, Live Chat and Email Support, Email Campaigns, Landing Pages, and many more.

Buffer

It is a great tool for managing your Social Media Posting Schedule.  Buffer helps you to quickly and easily schedule posts for all of your social accounts and Buffer will publish them automatically, according to the posting schedule you put in place.

Buffer offers only 10 Scheduled posts per social media accounts as for the free plan. The premium version offers way more features comparatively. It is a must have Digital Marketing Tool in 2018 to enhance your growth on social media platforms.

Hootsuite also offers free services for scheduling the posts.

Conclusion

All these Digital Marketing Tools will help your Business acclearate at a faster pace. Be a personal blog, an ecommerce or any other company, these tools are going to be the most needed and helpful tools.

Top 10 Digital Marketing Tools That Will be Useful in 2018
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35 thoughts on “Top 10 Digital Marketing Tools That Will be Useful in 2018

    • July 21, 2017 at 6:52 am
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