This blog will give you Basic idea about the SEO and Its Factors:
1) What is Search Engine Optimization (SEO)?
Search engine optimization is a advertising and marketing area centered on developing visibility in natural (non-paid) Search engine result. Search engine optimization gives each the technical and innovative elements required to enhance rankings, drive traffic, and increase focus in search engines like Google and Yahoo. There are many aspects to search engine optimization, from the phrases on your page to the way different web sites link to you on the net. Sometimes search engine optimization is sincerely a count number of making sure your site is established in a way that engines like google apprehend.
2) Why does my website need SEO?
Why SEO is important for your website? Because, The majority of internet visitors is driven by means of the fundamental commercial search engines like Google, Bing, and Yahoo!. Although social media and other varieties of traffic can generate visits in your website, search engines are the number one method of navigation for most Internet users.
Search engines are particular in that they provide centered traffic—humans searching out what you provide. Search engines are the roadways that make this show up. If search engines cannot locate your web site, or add your content material to their databases, you miss out on first page opportunities to drive visitors to your web page.
3) Top Factors to boost website using SEO techniques
1. Page Titles and description
Page titles are a very critical element of SEO and that is why it is the first object on my listing.
Each web page needs to have a completely unique web page name that appropriately describes the web page’s content.
Be brief and descriptive.
Help the user understand what the web page is set
The web page description meta tag is also very essential. It offers customers, Google and other SERPs a summary of what the web page is
Always offer a unique description for all pages, submit, products of your website.
Keep the scale between hundred and forty-one hundred fifty characters.
Avoid repeating the title inside the description
3. Permanent link structure
The permanent link structure is a term used to explain the format of URLS for pages (categories/tags) or person posts of an internet website.
Make Urls easy and clean to apprehend for search engines like google and yahoo and customers
Use hyphens ‘ – ‘ to split the words that make up a url
Avoid prolonged Urls with needless statistics
4. Internal links
When we talk about internal links we mean links in a Link related articles together either by using keyword anchor text or by using the full article title.
Make sure that the links are useful both for the user and easy to understand by search engines.
Don’t make links for search engines only. An internal link should help the user navigate the site better.
page that point to other pages within the website i.e. not external links.
5. Text formatting and the use of H1, H2 and H3
Don’t just publish text on your website without first doing some basic formatting. This is not good for the user experience and works against your SEO efforts.
Use H1 tags for the title of your post
Use H2 tags for the main headings of your post.
Use BOLD and Italics to draw users attention
Don’t use H2 tags for all your headings
Write small paragraphs
Use a font size that is easy to read
6. The 404 Page
The 404 page is the page shown when a user is looking for a page on your site that
Doesn’t exist or mistypes a URL or follows a broken link.
Give some info to the user of what happened rather than displaying “Not found”
Have a design consistent with the rest of the website
Give options to the user to navigate to other pages of the site
7. Image Optimization
Images are sometimes necessary to enhance the user experience but care should be taken not to create other side effects like problems with page load speed or slow response.
Use Alt Text to describe the image. You can add keywords but don’t overdo it.
Use keywords in image filenames (separated with dashes). Avoid using filenames like image1.jpg or person1.jpg. Instead use meaningful names with dashes. For example woman-working-out.jpg
Keep all image files in a dedicated folder in your site i.e. www.mydomain.com/images/
Optimize the image size
8. Get Links from Other Websites
There is no way to avoid mentioning link building when we talk about SEO.
The reason is simple: Off-Page SEO factors play a very critical role in the Google ranking algorithm.
9. User Sitemap
A sitemap is a guide of your website. You need 2 types of sitemaps. First an xml sitemap to submit to Google, Bing and other search engines and second an html sitemap to help visitors find your content easier.
10. Having good content
Why Content is so Important? Because, In order for the above tips to work you need first and foremost to have good content on your web site. Content is still king and a web site with good, original, quality content can do better in the long run (with or without SEO) than a web site optimized in SEO but with not so good content.
11. Check your external links
External links (links in your web site pointing to other sites) are important for SEO. In general ensure that:
You are not linking to spam web sites or web sites with inappropriate content
You have no broken links i.e. links to web sites or pages that no longer exist (you can use xenu – a free tool to analyze your external links).
You are not in any way selling or exchanging links
12. Google Search Console
Google Search Console tool is the place to register and submit your web site to their index. After submission you can get valuable information about your web site.
Although this is not directly related to SEO, when you submit your web site to Google webmaster tools and Bing webmaster tools you gain a number of advantages:
It’s a way to tell search engines about your web site (by submitting your sitemap)
It’s a way to get feedback on the number of pages indexed
It’s a way to get notified about potential problems i.e. access issues that restrict web sites from crawling your content
You can see the number of incoming and internal links.
Also, it is very important to use Google Analytics (or any other traffic analysis tool) to:
Find out how visitors find your web site (direct visits, search, referrals etc)
How much time they spend on your pages (and on which pages)
What keywords they used
How many pages they view per visit