What are Backlinks?
Backlinks are the outside links from various sites indicating your site. This is one of the best among the most critical factors which web searches consider for positioning your website in SERP.
But all the backlinks are not same, some are critical while others are not. So the point which comes at the top of the priority list is the way to know which link is more essential and which is less.
So let’s dive into detail of this essential terminology in SEO which is called DO FOLLOW and NO FOLLOW.
Understand Do Follow and No Follow:
There is no real Do Follow tag. The nonattendance of the No Follow label makes the link Do Follow. In the event that a blog or site doesn’t utilize the No Follow tag, the web search tools recognize the link; if a website uses the No Follow tag, the web search engines don’t recognize the link.
How Do follow and No follow Links Are Different?
As a matter of course, all links are do follow links unless they are adjusted to be no follow changed manually or are naturally changed by a website setting.
A do follow link will pass the SEO quality, or “Page Rank” of the page to the site that it connects to.
An example of DoFollow Link:
<a href=”http://www.socividz.com/”> socividz</a>
This is a screenshot which is showing the result for free background images etc. and link high lightened in pink color is Do Follow link which redirects to the website www.socividz.com
Note: By default all the links are do follow. So, no need to do anything to make a link do-follow.
A nofollow link is a link that does exclude as a point the page’s help, does not support Page Rank, and doesn’t help a page’s placement in the SERPs. No follow link gets any adoration. They have a miserable and alone life.
No follow Link is precisely the inverse. It is a hyperlink that removes the capacity to pass on its page rank status to different sites.
In the event that a web search tool finds a “no follow” backlink it will simply disregard the link and won’t get further into crawling and no link juice is passed.
A no follow link is made with the nofollow link HTML tag, which resembles this
<a href=”http://www.orbitingweb.com” rel=”nofollow”>orbitingweb </a>
Basically through the addition of the rel=”nofollow” quality inside the link, we’re advising the crawler not to follow this outer link.
The no follow tag is essentially a notice sign for web search engines saying “don’t click this.”
How to check whether the link is DoFollow or NoFollow?
Right click on the link and click on ‘inspect element’ and it will demonstrate to you the html code for your backlink. You can easily check rel attribute and decide the link type.
In the above screenshot the link is DoFollow as Nofollow is not mentioned in the highlighted link in source page.
In the above screenshot the link is NoFollow as Nofollow is mentioned in the highlighted link in source page.
When to you use NoFollow links?
When you don’t want to link the other website to your website then you can use nofollow attribute.
If you want to block the credits from being passed to other websites that you link from your website you can use NoFollow links
Should we use the DoFollow Tag?
If your site is a DoFollow site, be aware because you may experience an increase in spam comments and it can take more time to filter out the stuff that is spammed.
If you decide aborting the NoFollow tags is worth it, these links can change your blog to DoFollow:
- Self-hosted WordPress
The Good side and the Bad side of NoFollow links:
- It prevents comment spamming.
- You don’t want to pass reputation on to a website.
- To be trusted by Major Search Engine.
- Less chance to get comment by other blogger.
- It is more harder to get any link juice to your websites/blog
Where to use?
a) DoFollow (we can use dofollow in following occurrences)
- Refer to site having related content.
- Top quality sites (like Google blog)
- links to the original source (in the event that you have referred content)
b) NoFollow (we can use dofollow in following occurrences)
- In comments segment as we don’t have any control on it (any spam site may compose a comment which may influence your site)
- Random sites in content.
- Clubhouse, gambling
- Affiliate Links (They are meant for linking and on sale basic commission, at that point why give them our link juice)
How different search engines treat NoFollow?
- Google: It does not follow the nofollow link.
- Yahoo: It follows that link for finding new content without passing link juice.