We all use Facebook right? While accessing it did you ever noticed ads appear in news feed (Sponsored one)? These Ads can appear in News Feed on desktop, in the right column of Facebook on desktop and News Feed on mobile.
No there is no extra efforts for creating these ads, Facebook have provided option or tool “Facebook Advert” for creating ads of your business.
Millions of business uses social media for promoting their business, services, products; and social media is excellent way to increase publicity and site visits for your business, create reliable customers, and generate leads and sales.
Most corporations are aware that social media may have some extremely good benefits for their commercial enterprise. Still there are lot of business owners who thinks Facebook advertising (or any social media) is not effective way for marketing.
But here is simple reality, if you’re a small business with good finances, Facebook advertising is one of the affordable and powerful ways to marketplace your business.
Not convinced? It is a natural human behaviour, we only believe when someone says it with facts and statistics.
So here are some facts and surveys about social media and Facebook advertising, after that it’s all your choice.
- There are around 2.046 million advertisers on Facebook.
- More than 50 minutes a day people spend on Facebook and on its applications (Facebook Messenger, Instagram,)
- Purchase decisions of 47% of Millennials are influenced by social media.
- 79% of total ad revenue comes from mobile advertisements.
- 93% of marketers use social media for business.
- 70% of marketers have used Facebook to successfully gain new customers.
- Total digital ad spending might reach to $100 billion by the year 2020.
- Nearly all social media marketers (96%) consider Facebook advertising the most effective paid option out of all social networks, according to an e-Marketer study.
According to survey of Facebook users purchasing decision,
- 80% of respondents do their digital hunting at least once a week before stepping into a physical store.
- 84% of respondents believe local deals/offers are more important in their decision to purchase an item in-store.
- 62% of respondents believe Facebook is most useful in researching small Businesses before visiting in person compare to other social media.
- 40% of respondents believe Facebook offers are most likely to influence them to make an in-store purchase from small business.
- 27% of the respondents cite “ads that are targeted based on current location” as influencing them to interact with Facebook ads.
I am sure after going through these facts you are willing to create and run Facebook Advert for your business and obviously you are confused with how to start or create Facebook advert.
Don’t worry here is the simple step by step guidance for creating Facebook Advert.
4 Points To Keep In Mind:
Before creating a campaign we will see first what we need to create Facebook Advert
- Business goal i.e. reason for running advert and what we want to achieve through this campaign.
- Basic understanding of whom you want to reach
- A daily or life time budget of your advert
- Photos or videos to feature in your advert
Now we will see how to setup Facebook adverts and manage them. Setting up an Advert Account is a relatively painless process.
These setups are done in 4 stages:
In this stage you have to choose your marketing objectives from given 10 objective options
- Brand Awareness
Maximises each reach and attention by automatically finding and displaying your ads to people who are more likely to be aware of it.
Brand awareness adverts on Facebook help you to tell people about your business, product or campaign, no matter where they are in the world.
Maximises the number of people who see your adverts in a specified time period. Reach people who are nearby your shop and bring them in.
Facebook’s reach adverts let you promote your business locally and increase sales by finding potential new customers around your business locations.
Send more people to a destination on or off Facebook such as a website, app or Messenger conversation.
Before people convert, they often take a smaller action that indicates their interest – such as reacting to a post, responding to an event or claiming an offer. Help them take those actions with Facebook’s Engagement objective.
- App Install
Facebook’s app install adverts let you connect with the people who are most likely to install your mobile app.You can link directly to the App Store or Google Play, so people can easily download your app and start exploring.
- Video Views
Using mobile video, marketers can make deep emotional connections than ever.
But there’s an art to storytelling on mobile, driven by people selecting what they watch and for how much time.
The quicker your video ad gives you your message and captures attention, the higher your possibilities of people remembering what they see.
- Lead Generation
Drive more sales leads, such as email addresses, from people interested in your brand or business.
People genuinely tap your advert and a form pops up, already pre-populated with the contact facts they have shared with Facebook, prepared to be sent directly to you.
Just like that, they are able to get the information they want – and also you generate a qualified lead to your enterprise.
Drive valuable actions on your website or app.
Whether you’re looking for page visits, sales or other valuable actions, these Facebook adverts prompt people to go to your website or app – where they’ll be prompted to take action.
- Product Catalog Sales
Automatically promote products to people who have expressed interest in them using Facebook dynamic adverts.
Simply upload your product catalog and set up your campaign, and it will start showing the right products to the right buyers.
- Store Visit
More than 85% of total sales happen in shops only, but people are often and increasingly searching products and business locations on their mobile.
Facebook’s Store Visits advertising and marketing goal bridges the space between the online and offline worlds, helping you power customers into your brick-and-mortar shops so as to entire the purchases they’ve been eyeing.
To pick out the proper advertising objective, answer the question “what is the most important result I want from this advert?” It might be brand awareness, sales on your website or downloads of your app.
Stage 2: Advert Account
After selecting objective of campaign give the campaign name and set up advert account.
Here you have to select country, currency and time zone. Select options where you are willing to show your Facebook advert.
All of your advertising billing and reporting data will be recorded in this currency and time zone.
Stage 3: Advert Set
You can use phone numbers, email addresses, app user IDs or Facebook user IDs to create and save audiences which you’d like to show your adverts to.
Enter one or more global regions, countries, countries/regions/states, cities, postal codes, addresses or Designated Market Areas to show or exclude your advert from being shown to people in those locations.
Select the minimum and maximum age of the people who will find your advert relevant.
Choose men, women or all as per strategy
Choose language for target audience.
Define your audience by including or excluding demographics, interests and behaviors.
Reach people who have a specific kind of connection to your Page, app or event.
Show your adverts to the right people in the right places.
Your adverts will automatically be shown to your audience in the places where they’re likely to perform best. For this objective, placements may include Facebook, Instagram and Audience Network.
Edit your preferences and choose where you want show your advert
- Budget & Schedule:
Define how much you’d like to spend, and when you’d like your adverts to appear.
Set your daily or lifetime budget and schedule it as per requirement.
Drive more traffic by creating exciting offers that your target audience can’t resist and which will lead to more conversion.
This field comes under Traffic, Conversions and Product Catalogue Sales objective, where you need more traffic and valuable action on that advert.
Choose where you want to drive traffic i.e. on website, app or messenger. This field comes under traffic generation objective.
Also you have to choose page, Product, App which you want to promote as per the selected objective.
Stage 4: Advert
Select the Facebook page for which you are doing campaign. You can link it to Instagram account to run adverts on Instagram.
choose how you’d like your advert to look. You can use single video, single image, carousel, slideshow. Use image or video which delivers your message in less time and effectively.
Add a full-screen Canvas, a mobile experience that is opened instantly from your advert.
Enter the text that will tell people what you are promoting.
This setting automatically shows the best performing cards first.(image/video)
- Call to action:
Here set the call to action button, Choose the action you want people to take when they see your advert.(sign up, shop now, book now, etc)
- Facebook Pixel:
This will measure your website conversions. You’ll see your results in Adverts Manager along with performance of your adverts.
- Lead Form:
Lead advert let people show their interest in a product or service by filling in a form in the advert with their details and allowing a business to follow up with them. This form is used in lead generation objective.
After completing these 4 steps you are all set to run your advert, before that you need to do payment as per set budget for advert.
Stage 5 Payments:
In settings there is payment setting option where you can choose payment method and set your account as per your estimated budget and campaign bidding.
While running Facebook advert you should know its performance, how your advert is working, its analysis and report as per selected objective.
You can measure real time performance and update your data as per the report of your advert with tools given in settings only like Audience insights, Adverts Reporting, Custom conversions, Analytics and many more.
Real time analytics let you to see how well your ads are performing, which means you can actively track all the metrics as per your campaign objective. And if an advert isn’t working as nicely as it should, you can use the records to adjust the content. You can also split test multiple adverts to see which one receives the best results.
This is how you can set up Facebook advert account and run campaign for your Business.
Here is the summary of all important steps to follow while creating Facebook advert
- Choose your objective – Out of 10 objectives
- Select your audience – Demographics and Behaviour
- Where to run your advert – Facebook, Instagram, app, website in audience network or across all of them, also on certain specific device
- Set your budget – Daily or lifetime budget and scheduling
- Pick a format-image, video, carousel, slideshow, canvas
- Measure and manage you advert – Track performance of campaign
Start Facebook marketing today ! If you have any queries regarding Digital Marketing visit Digital you now today & and enroll for Social Media Marketing Course in Best Digital Marketing Institute Today !