If you’re relatively new to the world of Digital marketing, you may have heard the term “SEO content” being around in to marketing strategies.
To understand what is mean by “SEO Content”, it’s helpful to break down the phrase into its separate parts: i.e. SEO and Content.
The term SEO refers to Search Engine Optimization. It is process of optimizing a website so that people can find it easily via search engines like Google.
The important aspects of content is to engage user on to your site, and it is information of specific topic that will helpful and useful for readers who can easy to read and understand that information or topic and interesting – for people and satisfying to a user.
The main goal of SEO content is attracting Search Engine Traffic.
Google has mentioned that ‘Content’ is among its top three ranking factors for SEO. Good content is a wheel for modern SEO. And engine with no wheels vehicle does not goes anywhere, And it is just like that SEO without content is a shiny machine that goes nowhere.
Many blogs are hardly readable and in no way informative, beautiful nor inspiring. So writing outstanding content material to be a key aspect of each search engine optimization method. Content writing calls for some of your innovative writing capabilities.
Quality of content leads to top ranking and top conversions –
Blog posts cannot receive instantly beautify your ranking. But ultimately, it’s going to virtually have an exceptional impact in your search engine optimization! Attractive texts have decrease bounce rates and higher possibilities to get hold of social media interest.
Attractive texts may even bring about higher conversions in your website. If your message is nicely understood by using your target market, probabilities are a great deal large for them to return to your website again.
But what makes content ‘good’ from an SEO perspective? There are few steps for making effective content.
Step 1- Content strategy
Once you understand what are queries from user, or what kind of content they want, you can design or make specific content strategy by which satisfying to a user. For making effective and good content strategy should start with keyword research. Content should be highly descriptive and put into proper length that includes target keywords which will do the best job of content strategy. But you cannot use so much keywords that will affect on SEO ranking factor.
Step 2- Design good content
The good UX design is good for SEO. When users are engaged, they consume more content, interact with it and share it, make sure you are designing good content. Every piece of content should cover at least a few:
The very important is content must be Unique
Content should be Simple, Clear, Easy to understand
Write a Content in way that it should be Emotional, Entertaining, Inspiring so user can engage on your website
Content should be in some way Educational, Relevant, Practical and Trustworthy
Step 3- Make correct content
While there is no proof, at this time, that grammar is a ranking signal, it’s a UX concern. Content should be is free of spelling and avoid grammatical errors. We have to links to good, reputable sources. We can use those outbound links demonstrate to search engines that you know your stuff, and that you’re associating with the right crowd.
Step 4- Check your keyword usage
It’s actual that keyword stuffing may be very, very out. It became in no manner cool within the first place, It’s also proper that Google can be very sensible about key phrases. It surely manner search engine marketing wishes to use them higher.
Content is not stuffed full of the primary keyword. A good way to “Find” feature in your document and search the keyword. If it looks oversaturated, start plugging in some phrases.
Content makes natural use of keywords and variants in content. Use synonyms, abbreviations, plurals and so on like a normal human being.
Content makes natural use of keywords in image text. Image titles, alt text and captions are strategic places for descriptive language. Don’t force keywords, but do use them as applicable.
Content makes natural use of keywords in titles. Write for user first, but if you can keep that target keyword toward the front of your title and use H1 tag for title.
Content makes natural use of keywords in the URL. This shouldn’t be too hard if you’ve used it in the title.
Step 5-Content Freshness
Search engine (Google) likes new content. That’s usually what we can say “Fresh.” You can’t update your pages every day thinking that will make them “fresh” and more likely to rank, but just for the sake of adding new pages, and think that gives you a freshness boost.
If you’ve got the content, on the right topic, you may enjoy being in the top results for days. Just be aware that, your internet page might be shuffled returned in seek consequences. It’s not which you’ve completed a few issue wrong. It’s simply that the freshness increase has worn off.
Sites can take advantage of this freshness enhance via generating applicable content material that fits the actual-time pulse in their industry.
However, there are technical issues concerning in particular to individual content material. It may be affect on SEO ranking factors
Content loads quickly in to three seconds or less. Make sure the images and other media files aren’t slowing down the content’s performance.
Your website should design using responsive design (design fits in to all kind of devices) manner so Content shows well organized on mobile. The paragraph and images should be in centre-aligned and so on. Design should be user friendly.
Page is included on the site’s XML sitemap – Helps Google to find and understand the content
Make sure Internal links point to the relevant content and they use appropriate keyword-based anchor text as possible.
Top-ranking pages have shorter URLs. URLs average 59 characters long
Content truly is king on the Internet. Use it properly, and first-time user on your site will become repeat visitors.