While doing SEO, every Digital Marketer wants to rank on top of Google ranking. But (Yeah, But!),”How to rank my website on top?” is a question of millions. Everyone wants to know the most effective or top Google raking factors.
Do you know? There are lots of ranking factors. But the catch is, not all ranking factors are important. Today we are going to find the most effective or top Google ranking factors that will definitely increase your websites ranking in Google. So let gear up for ride!
Google’s Mobile First Policy
On November 4, 2016; Google officially announced that a website mobile compatibility with mobile will directly affect its ranking. This is also known as mobile first indexing.
What does this mean?
Google will now crawl your mobile version of your website first then it will crawl desktop version. Why Google do this? Because, over half of Google’s search queries are coming from mobile devices.
So, its time to optimize your website for mobile devices even more. Not to create mobile friendly website.
How to detect mobile responsiveness of a website?
Simple, Go to Google Search Console > Search traffic > Mobile usability. Here you will find your websites mobile responsiveness. If you detect any problem, then you will also get detailed report about it here.
As number of mobile searches continuously increasing, mobile factor will rule Google ranking factors world.
Social Media Activeness
Does social media affect SEO? Hell yeah! How is this possible? Let me tell you fact,
Nowadays, peoples are also using social media search engines for searching.. And, Facebook has more than 1 billion+ users alone. If we apply social media strategy properly our content can get more visibility. How can we neglect that?
Points to keep in mind
All social media sites have high Domain Authority. So, we can use social media to build high quality backlinks.
Add social media share buttons to your page. More share, more visibility, more traffic, more ranking. Also, social media can help us a lot, in building a brand.
Shocked? I was also shocked when I discover this. Giving outbound links means passing your link juice to another website. How this can help to improve your ranking? Because, outbound links gives Google clear idea about what is your website is about.
So, while creating outbound links keep in mind that we have to give outbound link to a website which is relevant.
Benefits of outbound links
If we give outbound links to quality website it can provide value to user. Which means it will increase trust of your website. If you link to low quality or spammy site it will negatively impact your SEO ranking.
If you link to another website, they will be more likely to do the same for you. A favor for a favor! And off course, outbound links to relevant site can improve your relevance for Google.
Thinks to consider while linking out
Link to relevant and high quality sites that can provide value to user. Avoid having too much outbound links. Broken links if it is internal or external shows sign of poorly maintain site, so double check outbound sites link.
Site loading speed
Google officially states that websites loading speed directly affect your SEO. When Google crawler finds that your website is taking too much time for loading then it will affect your SEO ranking.
It also affects user experience. Website with more loading speed likely to get high bouncing rate. Search Engines prefers pages with minimum loading speed for top position. Why? If their top search results always keep on lagging; why they will keep coming back?
What is the ideal time we target?
5 second is ideal timing but we should target 2 second timing for getting better poisoning on SERP.
Domain authority is one of the ranking factor that favors old players lot. How? Here are some facts
Age of domain is also consider for Google ranking. It means new domains have to fight hard for getting higher ranking. Also an old website backlink to your website also matter most. It increases trust factor of your website.
Keywords in Domain and Subdomain
Keywords in your domain and subdomain still play major role in Google ranking. A keyword in your domain that relevant to your niche help to increase credibility of your website.
Create content of your website with high quality and with healthy amount. That will sure help you a lot in increasing domain trust and authority.
Google keeps all record of your domain. If your website was penalized in past then it can also affect your current Google ranking. So, try to stay clean for better future
Content may be king, but keyword plays role of kingmaker in all Google SEO ranking factors. Keyword is the thing which helps a lot in attracting traffic to a website. Its just matter of placement and relevancy. Following are the right way to place keywords.
Where to use Keywords
Use Keyword as first word in title and description of page it will boost your SEO more than you think. Also, use keyword in h1 tag, because it work as second title for your page.
While making text content, use keywords in the content. But, not more than 3% of your content. Also, keyword in Alt tags, which is an alternative for image.
One of the all-time champion among all Google ranking factors. But(Yeah, again but) Google demands quality! If you have tons of backlinks but are from low quality pages; its not good for your websites SEO health.
What should I do while creating Backlinks?
Create backlinks from webpages with minimum 40+ Page and Domain Authority. But remember your high quality backlinks must be from relevant and diverse pages. Why diverse pages? Because of the Google Algorithms!
Refer Penguin Algorithm 4.0’s terms, which affected Google rankings a lot. Its Google’s final answer for checking backlinks. Also, keep in mind that penguin also check which Anchor Text is used for backlinking. Is it relevant or not.
Remember Backlinking is one of the major factor among other seo ranking factors and number of backlinks to a website still affect its ranking on Google, but low quality backlinks is the thing that we cannot afford!
No doubt content is the Crowned King amongst all Google SEO ranking factors. Why content is so important in SEO? Because, a seo optimized quality content not only help to maintain customer base but also help to brings new customers to your website.
Google mention that content length is as important as content quality. The average length of Google’s top 3 ranking results is 2400+ characters. But, content length depends on topic of query.
How to find out ideal length for our topic? Put query on Google and refer length of top ranking results. Don’t put unnecessary stuff to increase length of content. Not good!
Create quality content. What is quality content?
Create content with full of relevant information and easily understandable. Our content must have visual content to engage the users and can complement text content. Arrange content in short paragraphs.
Use of Keywords in Content
Keywords in the content is still one of the important factor for ranking. But, nowadays natural written content is getting preferred in ranking. So, focusing on creating high quality, user focused content can be helpful in long run.
Super tips for content
Google evaluates content according to its quality, relevance and value it provides to user. Quality is what user demands. Avoid keyword focused content.
Refer Rank brain, Panda and Hummingbird Algorithms guide which take care of contents quality and relevancy for Google ranking.
As mentioned previously h1 tag is considered as second title of webpage. So create only one and while creating it use keyword in it.
CTR (Click Through Rate)
A website with high click through rate gets higher Google rankings. To improve our CTR we have to create appealing title and mete description for user.
Google confirms that it will prefer HTTPS pages for ranking. Safety first! Thanks to Wanna cry ransomware!
Internal linking increases visitor average time of visit. It means it helps to decrease bounce rate and improve user experience.
A sitemap is guide of your website. It helps users and search engines to navigate through a website for their desired query.
Schema embedded pages are likely to get higher Google ranking. It help to attract user to a website.